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UM Report: Outfitted, guided experiences increasingly crucial to Montana tourism

MISSOULA – Expenditures from outfitted and guided experiences contribute to a large amount of the state's tourism revenue, according to a new report from the University of Montana's Institute for Tourism and Recreation Research.

In 2017, spending on outfitters and guides rose to the fourth highest spending category by nonresident visitors to the state, topping out at nearly $374 million, or...

 

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